The Team

Joe Malheiro

Joe Malheiro

General Manager

As general manager of B.B. Italia Kitchen & Bar and B.B. Pizza To Go, Joe Malheiro brings years of restaurant experience and a true passion for hospitality to his role. Born in Viana do Castelo, Portugal, his parents owned a seafood restaurant by the coast where he began helping in the kitchen at just seven years old.

After moving to New York City at the age of 16, Malheiro got his first taste of formal service working for an upscale Italian restaurant. The staff could not pronounce his last name, which quickly earned him the eternal, loving nickname “Joey Parmigiana” or “Joey Parm.” Shortly after, he was recruited to be a server for The Palm Restaurant in 1978 where he worked his way to general manager, playing a vital role in the restaurant’s expansion in Houston, San Francisco and Beverley Hills. In 1997, he returned to Houston where he spent the majority of his 37 years with the company.

Before joining the B.B. Italia and B.B. Pizza team, Malheiro did a short stint at Smith & Wollensky where he first met Benjamin Berg, founder of Berg Hospitality Group. Two years later, Malheiro came out of retirement to work for two years at Berg’s first concept, B&B Butchers & Restaurant. He loves being a part of Berg’s team for his unique and innovative ideas and intense focus on quality and hospitality.